Westside Gunn has always refused to be boxed in artistically or otherwise.  When most artists go right, he goes left, and he does so unapologetically.  He’s the founder of the trend-setting Griselda imprint, a multi-hyphenate: artist/curator/label executive/creative, fashion icon and now shoe mogul, as his new collab with Saucony, the glow in the dark, ProGrid Triumph 4 will be released on 12.4.25 and Gunn will be signing purchased pairs of the shoes at KITH in Miami. 

A curator de jour, who knows how to create an experience, Gunn has continually updated his ability to create albums that juxtapose the fine line between maximalist and minimalist.  The artistry is always revealed in the details; one moment blooming in feverish access and massive opulence, and the next, hand-picking and giving the next emcee, or producer a major platform to shine.

Westside Gunn has stewarded the culture’s pre-eminent street-label for a decade +, one that undoubtedly rivals, if not surpasses that of any emergent label since its inception; and built a dynasty brick-by-brick, and fan by fan. In doing so, Gunn & GXFR have attracted the attention, advocacy and collaboration of some of the culture’s biggest and most talented names (Jay-Z, Drake, Kanye West, Lil Wayne, Eminem, Tyler, The Creator, AS$P Rocky, Run The Jewels, Dr. Dre, Rick Ross, DJ Premier, Madlib, The Alchemist, RZA, 50 Cent, Raekwon, Mobb Deep, Method Man, Black Star, MF Doom, Hit-Boy, French Montana, Swizz Beatz, Anderson Paak, Ghostface, DJ Drama, Wale, Jadakiss, Just Blaze, DMX, Black Thought, J. Cole, Busta Rhymes, Big Sean, Pusha T, Diddy, Travis Scott among many others) along the way.  It’s the type of origin story that documentaries will undoubtedly be made about in the years to come.

Founded on humble origins, from a previously forgotten, but now flourishing city of talent (Buffalo), to a label deal(s) with Eminem and Jay-Z, Griselda and Westside Gunn have risen to unparalleled heights; achieved super-star status and given the culture timeless music that will live on forever.